They are a joint venture between one of the world’s largest processors and marketers of meat products and one of India`s well known and trusted household brand in the retail segment. They present a YOY growth of 24% Market share in the segment they represent. Being a highly competitive market, they chose to adopt digital solutions to differentiate themselves from competition. With this objective they considered sales force automation to equip their sales team for effective retailer engagement and chose FieldMax after careful piloting and test runs.
With a nationwide presence, the client operates through a series of C&F agents and distributor network to make their product available in as many retail outlets. With a 100+ direct sales team and 225+ channel partner reps, they have been aggressively scaling to service 200 plus cities nationwide. FieldMax was chosen by them to support this scale of growth in field operations. The client team uses FieldMax Mobile for registering daily field sales data such as sales order, inventory updates, merchandising, asset tracking, etc. Supply chain effectiveness was critical for them due to the perishable nature of the product. The front-end mobile application is connected to a powerful web application, enabling the supply chain and corporate team with real-time visibility to sales orders and market activities, assisting in faster invoicing and product shipment.
During the pilot stage the client could see a significant improvement in quality of customer engagement and reduction of manual data entry through paper forms let alone the time spent for data consolidation over excel sheets.